Pub and restaurant operators are being urged to engage with #dinewithbeer – a new initiative from There’s A Beer For That – to help consumers discover there’s more to beer than they might think and to boost their own beer sales as a result. In particular, they’re being asked to post photos of their favourite beer and food combinations onto social media to stimulate interest and conversation around the best pairings, in order to encourage people to choose a beer with their meal in and out of home.
As the clock struck midnight on 31st December most people chose an obvious New Years’ Resolution – stop smoking, lose weight, exercise more – but Beer Sommelier Ben Richards wanted a real challenge for 2017. Which is why he’s growing beer on his allotment in Devon.
The founding global brewers have reaffirmed their commitment to the category initiative which sees over 100 members of Britain’s Beer Alliance collaborating for the benefit of beer and brewing. This funding is boosted for a second year by The British Beer and Pub Association (BBPA) which has increased its contribution in direct response to the positive impact the campaign is making.