Waitrose beer room 2016 v2

Activation on and off trade in 2017

It’s been another  busy year, and we’re continuing to launch our educational tools in the on and off trade. We want to make beer education fun, fulfilling, and memorable – and most importantly, we want our partners to love working with us.

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Social

5 Top Social Tips

Social channels can be a great tool, but it’s easy to forget they’re commercial channels too. If you’ve taken the time to post you should make sure its seen beyond your regulars. For the price of a pint you can reach 1,000 people in close to proximity to your pub or close to your venue. Read on for advice and tips from what we’ve learnt along the way.

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1280x470 webpage header PICTUREHOUSE

Reaching new audiences

Through our partnerships with Picturehouse Cinemas, Foodies Festival and the Guardian we’ve reached our target market of discerning drinkers with credible messages about beer and food, endorsed by these partners, in an environment where they are open to being inspired with new ideas.

 

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