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Beer Day Britain success but research reveals education is crucial for growth

 

Beer Day Britain 2017 has been heralded a resounding success with more people than ever getting behind the celebrations. The event, instigated by Beer writer and Sommelier Jane Peyton and developed into a four-day celebration this year in conjunction with ‘There’s A Beer For That’ saw a record number of pub events, engagement on social media and radio and print media coverage.

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Box 1 GUARDIAN

There’s A Beer For That announces new partnerships to drive beer category growth

There’s A Beer For That has announced two major partnerships and details of its extensive marketing programme that challenges consumer perceptions around the quality, diversity & versatility of beer and encourage behaviour change to drive beer category growth. The partnerships are designed to reach and influence discerning drinkers and are part of a wide range of initiatives including new online video & digital advertising, an expanded social & digital programme & continued education and promotion programmes in pubs & retailers.
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