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There’s A Beer For That announces new partnerships to drive beer category growth

There’s A Beer For That has announced two major partnerships and details of its extensive marketing programme that challenges consumer perceptions around the quality, diversity & versatility of beer and encourage behaviour change to drive beer category growth. The partnerships are designed to reach and influence discerning drinkers and are part of a wide range of initiatives including new online video & digital advertising, an expanded social & digital programme & continued education and promotion programmes in pubs & retailers.
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Beer Day Britain tent card s

Plans Unveiled for Beer Day Britain 2017

Beer Day Britain 2017 has been launched with plans to celebrate the nations favourite alcoholic drink across a four-day festival in June.  The festival will start with a ‘cheers to beer’ toast across the country at 7pm on Thursday 15th June and run through to include Father’s Day on Sunday 18th.

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Dine with Beer on Instagram

Pub and restaurant operators are being urged to engage with #dinewithbeer – a new initiative from There’s A Beer For That – to help consumers discover there’s more to beer than they might think and to boost their own beer sales as a result. In particular, they’re being asked to post photos of their favourite beer and food combinations onto social media to stimulate interest and conversation around the best pairings, in order to encourage people to choose a beer with their meal in and out of home.

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