Research conducted by There’s A Beer For That has shown that consumers are more interested in knowing about the ingredients that go into their beer than other drinks or even their food. Poll results* revealed that whilst natural ingredients in food and drink are important to two thirds of Britons, more than 88% said that natural ingredients are important to them when choosing a beer.
It’s been another busy year, and we’re continuing to launch our educational tools in the on and off trade. We want to make beer education fun, fulfilling, and memorable – and most importantly, we want our partners to love working with us.
Social channels can be a great tool, but it’s easy to forget they’re commercial channels too. If you’ve taken the time to post you should make sure its seen beyond your regulars. For the price of a pint you can reach 1,000 people in close to proximity to your pub or close to your venue. Read on for advice and tips from what we’ve learnt along the way.