Beer Day Britain 2017 has been launched with plans to celebrate the nations favourite alcoholic drink across a four-day festival in June. The festival will start with a ‘cheers to beer’ toast across the country at 7pm on Thursday 15th June and run through to include Father’s Day on Sunday 18th.
Pub and restaurant operators are being urged to engage with #dinewithbeer – a new initiative from There’s A Beer For That – to help consumers discover there’s more to beer than they might think and to boost their own beer sales as a result. In particular, they’re being asked to post photos of their favourite beer and food combinations onto social media to stimulate interest and conversation around the best pairings, in order to encourage people to choose a beer with their meal in and out of home.
As the clock struck midnight on 31st December most people chose an obvious New Years’ Resolution – stop smoking, lose weight, exercise more – but Beer Sommelier Ben Richards wanted a real challenge for 2017. Which is why he’s growing beer on his allotment in Devon.