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Research reveals education is crucial for growth

 

Beer has more diversity and versatility than any other drink and yet our recent research shows that, as an industry, we’re not educating, exciting & inspiring people enough about our great national drink. The average person could only name three styles of beer – there are over 150 – and 56% said knowledge of its taste was the most important factor when choosing a beer.

 

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Box 1 GUARDIAN

There’s A Beer For That announces new partnerships to drive beer category growth

There’s A Beer For That has announced two major partnerships and details of its extensive marketing programme that challenges consumer perceptions around the quality, diversity & versatility of beer and encourage behaviour change to drive beer category growth. The partnerships are designed to reach and influence discerning drinkers and are part of a wide range of initiatives including new online video & digital advertising, an expanded social & digital programme & continued education and promotion programmes in pubs & retailers.
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