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Reaching new audiences

Through our partnerships with Picturehouse Cinemas, Foodies Festival and the Guardian we’ve reached our target market of discerning drinkers with credible messages about beer and food, endorsed by these partners, in an environment where they are open to being inspired with new ideas.

 

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Research reveals education is crucial for growth

 

Beer has more diversity and versatility than any other drink and yet our recent research shows that, as an industry, we’re not educating, exciting & inspiring people enough about our great national drink. The average person could only name three styles of beer – there are over 150 – and 56% said knowledge of its taste was the most important factor when choosing a beer.

 

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